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Branding

What is Branding and How Important is it to Your Marketing Strategy?

The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from [...]

Design

30-Second Rule for App Success

It took hot photo-sharing startup Instagram just three months to reach its first million users, and a little more than a month after that to post its second million. That’s a faster rate of growth than Foursquare, Facebook, and Twitter–so [...]

SEO

Designing an SEO Friendly Website

Nearly every business from local plumbers, large blue-chip organizations and even churches have websites, and each and every one wants to spread the message about their products, services and profiles, and what they can offer you as a consumer. That [...]